With the launch of its anti-aging product Ajar, the Concept Pharmaceuticals Ltd has forayed into the OTC market. Ajar is a pure herbal product made to fight the ageing symptoms of today's generation due to their daily life stress, fatigue and pressure. The product is meant for adults above the age of 35 and no proven side effects.
Ajar basically minimizes the body wear and tear, acts as an antioxidant, improves the immunity level and also energizes the whole system. Ajar's formulation is based on Rnsayan concept, validated with modern scientific methods, which brings back the physiological balance, disturbed by stress, fatigue, depression thus not allowing pathological changes to occur.
On this occasion A B Gupta, managing director; Concept Pharmaceuticals Ltd said, "Ajar is truly herbal first of its kind product in health and wellness drug market. With the launch of Ajar the company aims to capture maximum market share by the end of this year".
Concept pharma presently plans to launch Ajar in Maharashtra, Gujarat and within three months spread across India. The Ajar will be available in all leading medical retail counters (Chemist) and non-medical (General) retail counters, including the hyper markets and super markets. The company also plans to reach masses through an anti-ageing community portal. On this portal the consumer queries will be taken care and tips on staying healthy, delaying ageing and healthy diet etc would be provided.
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